BSB40820 Certificate IV in Marketing and Communication

CRICOS Course Code: 104957D  National Code: BSB40820

Course Duration

52 weeks

Campus Location

Sydney CBD & Adelaide

Intake Dates 2024

8 Jan | 29 Jan | 19 Feb| 8 Apr | 6 May | 27 May 8 Jul | 5 Aug | 2 Sept| 30 Sept | 28 Oct | 25 Nov

AQF Level


Course Details

Everything You Need To Know About The Course

This qualification reflects the role of individuals who use well developed marketing and communication skills and a broad knowledge base in a wide variety of contexts. This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

Individuals in these roles apply solutions to a defined range of unpredictable problems and analyse and evaluate information from a variety of sources.

  • Digital Marketing Expert
  • Social Media Expert
  • SEO Professional
  • Marketing Manager and many more professions. 

Victorian Institute of Education has the following entry requirements. International students must:

  • Be at least 18 years of age and have completed Year 12 or equivalent.
  • Participate in diagnostic activities (e.g., LLN test and pre-enrolment screening) to determine suitability for the course and student needs.
  • Have an IELTS* score of 6.0 (test results must be no more than 2 years old). English language competence can also be demonstrated through documented evidence of any of the following:
    1. The student has successfully completed a foundation course in Australia
    2. The student has successfully completed at least 6 months of a Certificate IV level course in an Australian RTO
    3. Educated for 5 years in an English-speaking country
    4. Successful completion of an English Placement Test

*Note that other English language tests such as PTE and TOEFL can be accepted. Students are required to provide their results so that it can be confirmed they are equivalent to IELTS 6.0



Core or Elective


Make presentations



Articulate, present and debate ideas



Undertake marketing activities



Analyse consumer behaviour



Develop and apply knowledge of communications industry



Write complex documents



Assess marketing opportunities



Build and maintain business relationships



Apply communication strategies in the workplace



Organise business meetings



Prepare digital content



Develop a social media strategy


This qualification will be delivered over 52 weeks, including 40 weeks of training and assessment spread over 4 terms of 10 weeks each and 12 weeks of holidays.

This program is delivered in the classroom and through structured self-study.

Course Fee

AUD $11,000.00

Enrollment Fee: $200

Material Fee: $300

Note: Intake dates and courses fee are subject to change without prior notice.

Potential employment options are in a range of marketing and communication roles in a range of industry areas.

Students who complete this course may wish to continue their education into the BSB50620 Diploma of Marketing and Communication or a range of Diploma qualifications, as well as higher education qualifications in marketing and communication.

Students may apply for recognition of existing qualifications or skills, knowledge, and experience (credit transfer or recognition of prior learning). The granting of course credit may affect course fees, as well as the duration of the course.

This process is outlined in Victorian Institute of Education Student Enrolment and Completion Policy and Associated Procedures and Training and Assessment Policy & Associated Procedures.

Nationally Recognised Course

Nationally Recognised training
Australian Qualifications Framework

Testimonials & Stories

💬 Need help?