BSB50620 Diploma of Marketing and Communication

CRICOS Course Code: 104958C  National Code: BSB50620

Course Duration

78 weeks

Campus Location

Sydney CBD & Adelaide

Intake Dates 2024

8 Jan | 12 Feb | 8 Apr | 13 May | 8 Jul | 12 Aug | 30 Sept | 4 Nov

AQF Level


Course Details

Everything You Need To Know About The Course

This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.

This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

  • Digital Marketing Expert
  • Social Media Expert
  • SEO Professional
  • Marketing Manager and many more professions. 

The Training Package requires the following:

Entry to this qualification is limited to those who:

Have completed BSB42415 Certificate IV in Marketing and Communication


Have completed the following units (or equivalent competencies):

  • BSBCMM411 Make presentations;
  • BSBCRT412 Articulate, present and debate ideas;
  • BSBMKG433 Undertake marketing activities;
  • BSBMKG435 Analyse consumer behaviour;
  • BSBMKG439 Develop and apply knowledge of communications industry; and
  • BSBWRT411 Write complex documents.

Equivalent competencies are predecessors to these units, which have been mapped as equivalent.


Have two years equivalent full-time relevant work experience.


Victorian Institute of Education has the following entry requirements. International students must:

  • Be at least 18 years of age and have completed Year 12 or equivalent.
  • Participate in diagnostic activities (e.g., LLN test and pre-enrolment screening) to determine suitability for the course and student needs.
  • Have an IELTS* score of 6.0 (test results must be no more than 2 years old). English language competence can also be demonstrated through documented evidence of any of the following:
    1. The student has successfully completed a foundation course in Australia
    2. The student has successfully completed at least 6 months of a Certificate IV level course in an Australian RTO
    3. Educated for 5 years in an English-speaking country
    4. Successful completion of an English Placement Test

*Note that other English language tests such as PTE and TOEFL can be accepted. Students are required to provide their results so that it can be confirmed they are equivalent to IELTS 6.0



Core or Elective


Identify and evaluate marketing opportunities



Establish and monitor the marketing mix



Design and develop marketing communication plans



Write persuasive copy



Undertake project work



Develop a digital marketing plan



Use digital technologies to collaborate in a work environment



Develop public relations campaigns



Communicate with influence



Manage budgets and financial plans



Manage business risk



Develop strategies to monetise digital engagement


This qualification will be delivered over 78 weeks, including 60 weeks of training and assessment spread over 6 terms of 10 weeks each and 18 weeks of holidays.

This program is delivered in the classroom and through structured self-study.

Course Fee

AUD $16,500.00

Enrollment Fee: $200

Material Fee: $300

Note: Intake dates and courses fee are subject to change without prior notice.

Potential employment options are in marketing and communication in a range of industry areas.

Students who complete this course may wish to continue their education into the BSB60520 Advanced Diploma of Marketing and Communication or a range of Advanced Diploma qualifications, as well as higher education qualifications in marketing and communication.

Students may apply for recognition of existing qualifications or skills, knowledge, and experience (credit transfer or recognition of prior learning). The granting of course credit may affect course fees, as well as the duration of the course.

This process is outlined in Victorian Institute of Education Student Enrolment and Completion Policy and Associated Procedures and Training and Assessment Policy & Associated Procedures.

Nationally Recognised Course

Nationally Recognised training
Australian Qualifications Framework

Testimonials & Stories

💬 Need help?