CRICOS Course Code: 104958C National Code: BSB50620
Sydney CBD & Adelaide
This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
The Training Package requires the following:
Entry to this qualification is limited to those who:
Have completed BSB42415 Certificate IV in Marketing and Communication
or
Have completed the following units (or equivalent competencies):
Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
or
Have two years equivalent full-time relevant work experience.
Victorian Institute of Education has the following entry requirements. International students must:
*Note that other English language tests such as PTE and TOEFL can be accepted. Students are required to provide their results so that it can be confirmed they are equivalent to IELTS 5.5.
Code | Title | Core or Elective |
BSBMKG541 | Identify and evaluate marketing opportunities | Core |
BSBMKG542 | Establish and monitor the marketing mix | Core |
BSBMKG552 | Design and develop marketing communication plans | Core |
BSBMKG555 | Write persuasive copy | Core |
BSBPMG430 | Undertake project work | Core |
SIRXMKT007 | Develop a digital marketing plan | Elective |
BSBTEC404 | Use digital technologies to collaborate in a work environment | Elective |
BSBMKG553 | Develop public relations campaigns | Elective |
BSBCMM511 | Communicate with influence | Elective |
BSBFIN501 | Manage budgets and financial plans | Elective |
BSBOPS504 | Manage business risk | Elective |
BSBMKG547 | Develop strategies to monetise digital engagement | Elective |
This qualification will be delivered over 78 weeks, including 60 weeks of training and assessment spread over 6 terms of 10 weeks each and 18 weeks of holidays.
This program is delivered in the classroom and through structured self-study.
Offshore Fee$16,500Enrollment Fee: $200 Material Fee: $300 Note: Intake dates and courses fee are subject to change without prior notice. | Onshore Fee$10,500Enrollment Fee: $200 Material Fee: $50 Per Term Note: Intake dates and courses fee are subject to change without prior notice. |
Potential employment options are in marketing and communication in a range of industry areas.
Students who complete this course may wish to continue their education into the BSB60520 Advanced Diploma of Marketing and Communication or a range of Advanced Diploma qualifications, as well as higher education qualifications in marketing and communication.
Students may apply for recognition of existing qualifications or skills, knowledge, and experience (credit transfer or recognition of prior learning). The granting of course credit may affect course fees, as well as the duration of the course.
This process is outlined in Victorian Institute of Education Student Enrolment and Completion Policy and Associated Procedures and Training and Assessment Policy & Associated Procedures.
